Digital Marketing and Analysis Officer
|Job Title:||Digital Marketing and Analysis Officer|
|Contact Name:||Lauren Byrne|
|Job Published:||December 18, 2020 14:18|
As a Digital Marketing & Analysis Officer you will be responsible for making the best use of data, tools, analytical techniques, and industry best practice to deliver analysis of the very highest quality for the company's web services, social media and campaigns, to meet the digital service standard.
*Plan and carry out research using a range of methods to develop a deep understanding of BSR users
*Create clear findings reports that help continuously improve comms service
*Build data analysis into all activity and support the workstream lead to develop a robust evaluation plan and dashboard
*Based on data and evidence apply tools and techniques for data analysis and data visualisation
*Collecting and presenting key performance data and analysis for digital services, website, social and marketing, intranet and campaigns.
*Helping teams understand user needs by providing quantitative and qualitative evidence from web analytics, financial data and user feedback.
*Support digital and communications teams, especially the products or campaigns manager, and to develop hypotheses, KPIs, audience segments and personas, inform effective content design and identify commercial opportunities
*Collect relevant and accurate data from digital and offline sources including by managing and developing analytics instrumentation - working with development colleagues.
*Take responsibility for audit and testing of data collection.
*Produce accurate, engaging and actionable analysis of online and offline data sources to derive priority user needs and user behaviour, working closely with insight colleagues and user researchers to combine the 'what' and 'why' of user behaviour.
*Actively participate in a performance and data analysis community of practice, assisting with training and knowledge transfer of digital analysis principles to wider audiences and expanding your own and others' data analysis skills.
*Participate in the development of the vision for data / analytics architecture and workflow across the organisation, including instrumentation, tagging and user management.
*Identify delivery obstacles to improving performance measurements and working with teams to overcome those obstacles.
*Develop and evolve the methodology and framework for digital measurement, to ensure we understand how our content is performing for end-users, so we can iterate and continually improve end-user experience.
*Help ensure teams work to the latest engagement standards and practices, carrying out checks and balances to ensure these are delivered to a high standard.
*Understanding of the GCS evaluation framework, able to translate anaylsis into clear updates demonstrating the impact of communications against objectives and the wider Government agenda.
*Monitoring and analyzing digital media and marketing trends.
Technical skills and Experience
*Have a deep technical knowledge and understanding of the configuration and deployment of digital analytics tools, ideally Google Analytics 360, Google Tag Manager and Google Adwords. Skills include setting up accounts and properties, filters, funnels, custom dimensions and metrics, creating segments and goals.
*Have experience in trial design, and exploitation of the relevant statistical techniques, to report the accuracy of findings.
*Experience of application of GCS, RACE and DMMM frameworks in a digital marketing environment.
*Ability to work with content designers to set clear KPIs that demonstrate efficacy of published content, Information Architectures and user journeys.
*Relevant skills in presenting and communicating findings to a non-technical audience in a compelling way.
*Experience of building skills of self and others.
Duration: 14 months
Electus Recruitment Solutions provides specialist engineering and technical recruitment solutions to a number of high technology industries. We thank you for your interest in this vacancy. If you don't hear from us within 7 working days please presume your application has been unsuccessful on this occasion. You are of course free to resubmit your CV/details in the future and we shall assess your suitability at that time.
Electus Recruitment Ltd is acting as an Employment Business in relation to this vacancy.