With the on-going Brexit negotiations, the impact of social media on societal views and opinions and the battles of tech businesses like Uber in the capital, we look at what London is doing both above and below the surface to remain a Technology innovator and investment for start ups in 2018 and beyond.
1. Impact of Brexit.
With the ever changing political landscape in the UK and the uncertainty created by Brexit it is essential that London Businesses are innovating and taking advantage on technological developments to hold of the growing pressure from other major European cities such as Berlin, Amsterdam and Paris – all of whom are battling for the status of Europe’s leading tech city.
This is especially important in the battle for talent, with a survey of EU nationals at FTSE 250 companies finding that 42% of Skilled worker had already “taken action to change their immigration status” and 56% “likely” to leave the UK before the conclusion of Brexit talks.
So across the board but especially in the already skill short IT and Software Tech markets the demand for talent will be higher than ever. Therefore, the need for Recruitment strategies that use innovative solutions and engage specialist recruiters with the networks and access to these tool will be priority.
2. Fighting Off the Challengers
The UK still saw over £4.7bn investment in the technology sector but with the challengers seeing a higher rate of growth what is London and the UK doing to counter this? The Mayor of London still sees London “a centre for disruptive technology and innovation”, despite TfL’s battle with Uber.
In September he talked about how the capital will achieve this “As Britain prepares to leave the EU, we must embrace our entrepreneurial spirit more than ever, to ensure our economy continues to go from strength to strength over the decades ahead.”
He goes on to say, that City Hall is “support companies and entrepreneurs who are not only pushing the boundaries of our traditional business sectors, but reinventing them.
Many of the 47,000 digital technology companies in London are making us think again about how we work, how we move about the city, even how we live” With the employment of a Chief Digital Officer, Theo Blackwell, for the capital Sadiq is leading from the front in securing further investment for established and start up tech businesses in the capital.
3. So which disruptors are causing some hype in the capital?
Regardless of the potential uncertainty there are start-ups with big plans and new ideas causing a stir in the capital and still receiving major investments for the future.
In the Customer Loyalty space Como, has seen the development of new major partnerships within ePOS, new client programs including major loyalty overhaul of Creams Café across the UK a new MD to head up the continued growth with big plans ahead for 2018.
The personalised Retail Marketing space has also seen significant growth again this year and Ivan Mazour, Ometria CEO predicts the same for 2018 with the need for retailers to take advantage of there data analytics to be “able to provide perfectly relevant marketing and communication experiences, and whose customers will trust them with their data so that they can in return receive these experiences.” This following another successful year and successful Series A funding to the tune of $6M.
So 2018 will of course bring new challenges and twists but with the entrepreneurial spirit, investment and determination London and the UK will continue to be the place to beat when it comes to Digital and Technology – with TechCity stating that “Google has announced plans to hire more than 3,000 staff in the UK, in what amounts to a major boost to the UK digital tech sector in the wake of Britain’s vote to leave the EU.” And so if it looks good for Google, who are we to argue?